Morocco Becomes Africa’s Most-Visited Country in 2024, 2025, and 2026
Morocco has emerged as Africa’s most-visited country, overtaking Egypt in international tourist arrivals. This position was firmly established in 2024 and has continued through 2025 into 2026, reflecting sustained growth rather than a single-year outcome.
According to the Ministry of Tourism, Morocco welcomed 17.4 million tourists in 2024, compared with 15.7 million visitors to Egypt during the same period. This marked a strong rebound for Morocco’s tourism sector and placed the country at the forefront of African tourism.
The 2024 arrivals represented a 20% increase compared to 2023 and a 33% rise over pre-pandemic levels in 2019, when Morocco recorded approximately 13 million visitors. These results exceeded earlier projections and confirmed the country’s accelerated progress toward its long-term tourism objectives.
Key Drivers of Morocco’s Tourism Growth
Morocco’s continued rise as Africa’s leading tourism destination is supported by policy-driven expansion, improved connectivity, and diversified offerings that appeal to a broad range of travellers. Don’t forget to secure your Morocco visa before visiting!
- Increased Air Connectivity
Air access has played a central role in Morocco’s tourism performance. In 2024, the Ministry of Tourism reported the introduction of around 120 new international air routes, strengthening links with Europe, North America, and other key markets.
As part of this expansion, United Airlines launched a direct service between Newark and Marrakech, improving access for travellers from the United States and supporting growth in long-haul arrivals.
- Luxury Accommodations
Morocco has continued to attract high-end travellers through investment in premium hospitality. International luxury hotel brands, including Four Seasons and Nobu, have expanded their presence, while flagship properties such as Royal Mansour in Casablanca have strengthened Morocco’s position in the luxury travel segment.
- Diversification of Attractions
Tourism development has extended beyond established cities such as Marrakech and Casablanca. Coastal destinations, desert regions, and UNESCO World Heritage sites have gained increased attention, drawing visitors interested in cultural heritage, outdoor activities, and regional travel experiences.
- Upcoming Major Events
Major international events continue to support Morocco’s tourism profile.
The country is hosting AFCON 2025, which began in December 2025 and concludes with the final match on 18 January 2026. Morocco is also scheduled to co-host the FIFA World Cup in 2030 alongside Spain and Portugal, an event projected to significantly increase long-term visitor numbers.
Economic Impact of Tourism in Morocco
Tourism remains a key contributor to Morocco’s economy. Tourism revenue in 2024 exceeded the levels recorded in 2023, reinforcing the sector’s role as a major source of foreign currency and employment.
Tourism contributes approximately 7% of Morocco’s GDP, supporting a wide range of related industries. Although Egypt continues to generate higher overall tourism revenue, Morocco’s steady growth highlights its competitive position within the region.
This expansion aligns with national tourism planning objectives focused on sustainable growth, job creation, and improved international positioning.
Vision 2025: Strategic Direction and Policy Focus
Morocco’s tourism performance aligns with policy frameworks introduced under Vision 2025, which continue to guide sector development through the current period.
Key elements of this strategy include:
- Strengthening public-private partnerships to support investment and operational growth
- Promoting sustainable tourism practices to protect cultural and natural assets
- Expanding participation by local communities through inclusive tourism initiatives
These priorities also reflect the objectives of Morocco’s tourism roadmap extending into 2026, supporting continued growth while maintaining long-term sustainability.
Future Prospects and Challenges in Tourism
By 2030, Morocco aims to attract 26 million visitors annually, representing an increase of approximately 50% compared with 2024 levels. Continued government support, infrastructure planning, and international promotion are expected to support this trajectory.
Preparing for Continued Growth
Ongoing preparation for large-scale international events, including AFCON and the 2030 World Cup, remains central to tourism planning. Investments in transport, accommodation, and visitor services are designed to ensure capacity aligns with expected demand.
Sustainability and Heritage Preservation
Sustainable tourism remains a priority. Policies focus on managing visitor pressure, protecting sensitive environments, and maintaining the integrity of historical and cultural sites.
Logistical and Structural Challenges
To sustain growth, Morocco continues to address key challenges:
- Infrastructure development, including airport capacity and transport networks
- Over-tourism management, particularly in high-demand cities
- Regional distribution, encouraging travel beyond major urban centres such as Marrakech
Morocco as a Model for African Tourism
Through consistent planning, targeted investment, and improved connectivity, Morocco has positioned itself as Africa’s most-visited country across recent years. The country’s experience demonstrates how coordinated tourism policy can support economic development while maintaining cultural identity.
As Morocco continues to build on its performance from 2024 through 2026, tourism remains a central pillar of national growth and international engagement.
Explore More Articles
How to Obtain a Visa for Morocco
Step1: Complete the online application by entering your passport details.
Step2: Make the payment online using a credit card.
Step3: Check your email for the payment confirmation and receive your e-visa.
